Our Story

We bring you the finest quality of basics in modern designs that are a must haves in your closet that suits everyone perfectly. This brand was founded by Riham Mashhour who has been very passionate about fashion since she was a little girl. It has been her dream to have her own brand where everyone can be able to express themselves while feeling good and comfortable in their own skin. In addition, to providing them with the most difficult to find yet simple products, to save them time from searching everywhere and bringing them all in one place.